Shipt is expanding throughout the state of Alabama in a number of ways.
The Birmingham-based grocery delivery company will now offer delivery from Piggly Wiggly stores in its founding city.
"As Shipt’s founding city, Birmingham and its residents formed the roots of our success," Bill Smith, founder and CEO of Shipt, said in a press release. "Through our new partnership with Piggly Wiggly, we’re aiming to provide our friends and neighbors with additional options for grocery delivery, including access to a local favorite."
This week, Shipt also launched delivery services in Mobile, Montgomery, Gulf Shores and Tuscaloosa.
Shipt recently closed on a $40 million funding round that will allow it to expand to 100 cities by the end of 2018. In Alabama, Shipt has already partnered with Publix, Whole Foods and Western Markets. It partners with a number of other stores in other markets, including Costco in Florida.
Shipt is now active in 57 markets throughout the U.S.
Shipt’s largest competitor, San Francisco-based Instacart, just launched in Mobile and Birmingham Thursday; it will launch in Montgomery Aug. 1.
Shipt Spokeswoman Julie Coop in an email said the timing is coincidental on their end.
"I can’t speak for Instacart, but we’ve been planning a home-state expansion for a while now," Coop wrote. "We wanted to launch Tuscaloosa, Montgomery, Mobile, and Gulf Shores all in the same week. We announced all of those launches last week."
Shipt, the on demand grocery store app, recently closed on a $40 million funding round that will allow it to expand to 100 cities by the end of 2018.
Tropical Smoothie Cafe opens July 21 in Huntsville. (Courtesy)